Dr. Sanchayita Banerjee is a Marketing Faculty with 2 years of industry experience in Kelloggs India and CMIE, and over 21 years of teaching experience in various Polytechnic, Under Graduate and Post Graduate MMS colleges as full-time and visiting faculty. Her core area of teaching are Rural Marketing, Consumer Behavior, Managerial Economics and Marketing Research. She was the Chairperson for the subject—Consumer Behavior for TYBMM (Advertising specialization) in the year 2012 at Mumbai University. She has done FDP from XLRI Jamshedpur and IIT Bombay on various research methodology and techniques.
2 years in industry and 21 years in teaching
She has published 5 research papers in various reputed journals and presented papers in many conferences. She has also published a book on Consumer Behavior based on Mumbai University BMM syllabus.
Awards and Recognition: She was awarded with the ‘Best Research Paper Award’ in VISHLESHAN, organized by VIVA Institute of Management & Research, in association with Mumbai University in April 2018. Won 2nd best research paper prize at IBS, Mumbai in 2019. Won 2nd best research paper prize at SFIMAR, 2022, Mumbai as a co-author.
She attended many FDPs which are of great learning, e.g., 10 days’ workshop in XLRI on ‘Qualitative Research Technique’ etc. Completed 4 modules of NITTT courses and many NPTEL courses. Regularly attends various FDPs on contemporary topics. Have done industrial training on Power Bi
