Prof. Roxy George Dominic is an academician with a strong background in Commerce, Management, Marketing and Education. She holds a Bachelor of Commerce (B.Com), Bachelor of Education (B.Ed.) and Master of Commerce (M.Com.) from the University of Mumbai, along with an MBA in Human Resources and Behavioural Science from NMIMS. She has also qualified the UGC-NET in Management and is currently pursuing her Ph.D. in Business Policy and Administration (Commerce), with a research interest in Marketing and consumer behaviour.
With experience in higher education, she has been actively involved in teaching, academic planning, curriculum-related activities, student development and institutional initiatives. Her areas of academic interest include Marketing, Brand Management, Consumer Behaviour, Services Marketing, Organisational Behaviour, Human Resource Management and Business Management.
Her teaching approach emphasises practical application, contemporary business examples and interactive learning, with a focus on connecting management concepts to real-world business situations. Her research interests lie at the intersection of marketing, technology and consumer behaviour, particularly in the evolving digital marketplace.
3+ years in Corporate and 10+ years in Academics
1. A study on AI based Relationship Marketing and its impact on customer satisfaction and loyalty in cosmetic e-retail, in Mumbai. (Dec 2025).
Participated in the Poster-Presentation at Avishkar – the inter-collegiate / institute-level research convention at KES’ Shroff College of Arts and Commerce, Kandivali (affiliated to University of Mumbai).
2. A Study on the Effect of Remote Working Practices in the Post-COVID Era with Special Reference to the IT Sector in Mumbai City (Co-Authored) (Dec 2024)
Presented and published a Research Paper at ‘A One Day Multidisciplinary National Level Symposium – Unlocking Excellence: The Transformative Power of Technology in Dynamic Workplace Engagement (Online),’ ISBN 978-81-931242-2-2.
Awarded Best Presenter (Co-Authored)
3. A Study on Shift in HRM Practices in the Post-COVID Era with Special Reference to the IT Sector in Mumbai City (Co-Investigated) (2023–2024)
Successfully completed a Minor Research Project at N.M. College of Commerce and Economics (Empowered Autonomous), under the Research & Development Cell.
4. Digital Marketing (2017) Presented and published a Research Article at an International Conference on “Global Opportunities in Content of Digital Marketing Using Digital Economy.” An Indexed & Peer Reviewed Research Journal, ‘Entire Research’. Impact Factor: 2.359, ISSN 0975-5020
A Study on Shift in HRM Practices in the Post-COVID Era with Special Reference to the IT Sector in Mumbai City (Co-Investigated) (2023–2024)
Successfully completed a Minor Research Project at N.M. College of Commerce and Economics (Empowered Autonomous), under the Research & Development Cell.
Awarded Best Presenter (Co-Authored) for the paper titled “A Study on the Effect of Remote Working Practices in the Post-COVID Era with Special Reference to the IT Sector in Mumbai City (Co-Authored) (Dec 2024)” at ‘A One-Day Multidisciplinary National Level Symposium – Unlocking Excellence: The Transformative Power of Technology in Dynamic Workplace Engagement (Online),’ ISBN 978-81-931242-2-2.
