St. Francis Institute of Management & Research (SFIMAR) was established in 2002 by ‘The Society of the Congregation of Franciscan Brothers’ to impart quality education in the field of Business Management. It is recognized by AICTE, New Delhi and has been granted permanent affiliation by the University of Mumbai. It is also recognized under Section 2 (f) & 12 (B) of UGC Act 1956. SFIMAR is an ISO 9001:2015 Certified Institute and accredited Grade ‘A’ by the National Assessment and Accreditation Council (NAAC) in 2016.SFIMAR offers Masters in Management Studies (MMS) Programme, Post Graduate Diploma in Management (PGDM) Programme and a three-year part-time Master’s Degree Programme (Financial Management and Marketing Management streams). The Institute, its programmes and activities are designed to act as a nurturing and mentoring ground for developing functional knowledge, skills and expertise in various management disciplines, fostering creative and innovative ideas, encouragingentrepreneurship and leadershipstrides,and adhering to sustainable and ethical business practices.
The MDP on Understanding Strategic Marketing through Simulation was conducted in the SFIMAR Campus on 11th, 12th and 13th of October 2018. The trainer for the simulation was Prof Dr. G Rameshand the venue for the same was Lab 303.
This MDP was a first of its kind initiative in the history of St Francis Institute of Management & Research as the Trainer of the Program was an in-house faculty i.e. Prof Dr. G Ramesh., departing from the tradition of relying on an external resource person for conducting MDP’s. This is a new initiative from the Institute under the able guidance of our Chairman Bro Alphonse Nesamony. The entire initiative from planning to marketing of the MDP was spearheaded by Dr. Mohan Mathew and Dr. G Ramesh with able guidance from other MDP coordinators.
The participants for the MDP ranged from corporate participants to academicians. The entire MDP was conducted from a simulation point of view which was run on computer systems through a simulated software called Marketplace. The simulation takes the marketing decisions to a higher level. There are more market segments, brand and advertising options, sales outlets and market reports. It includes more resource planning and advanced marketing techniques such as brand promotions and sales force incentives. This gives the participants a real world experience required to thrive in the corporate world.
All the participants appreciated the MDP program and considered it as a highly productive learning experience.
MDP Team 2018
The Management Development Programme “Entrepreneur In You” was held on 28th& 29th October, 2017 at SFIMAR.The key resource persons for this programmewere Mr. IshwarJha –Founder and CEO of Appetals Solutions Pvt. Ltd and Ms. Nainy Singh the Senior Manager of Human Resources at Appetals Solutions Pvt. Ltd.Appetals Solutions Pvt. Ltd. is a technology and idea innovation company that has an indepth expertise in idea innovation, startup incubation, building web, mobile and enterprise technology solutions for its clients.
The participants included corporates, academicians and students. These participants were then divided into six groups which had a mix of all. The session began with the SFIMAR anthem, lighting of the lamp, and with the resource persons being warmly welcomed and felicitated. All the participants were given a copy of the book “Zero to one Crore”. The ice –breaker session had each participants blowing balloons and then dancing to foot tapping music. Participants had to then introduce themselves to as many other participants as possible. The first session was on ‘The Building Blocks of Business’. The session was taken by Mr. Jha where he explained the ‘Building Blocks of Business’. Each session had an activity to be completed by the groups. The best group wasrewarded after each session. The second session was on ‘The Business Model of Business’. In these sessions the participants learned to develop a business plan, define challenges, ways to strengthen business idea and define value proposition, naming & positioning of your product or service to customers. The participants were then briefed about a ‘Business Plan’ competition with the best business plan being awarded Rs. 5000.
On 29th the participants assembled with the same enthusiasm and eagerness to learn. The sessions for the day were on ‘Product Development and Launch Plan’ and ‘Developing a Strong Business Plan Pitch’. These sessions covered the key areas of business such as product development, creating a marketing plan for the products, its financial projections,method of developing a strong business plan and ways to pitch it to potential investors in a confident and convincing manner. The sessions had a lot of fun activities included which kept the participants on their feet.
The groups were then told to prepare their ‘Business Plans’ and to pitch it to the judges. The members were assessed on their business pitch. Each group was striving to achieve the best business plan award. The groups then presented their ‘Business Plan’ which was judged by an expert panel of judges. The business plan on‘Solar Lighting’ was adjudged the winner and the group members were rewarded with certificatesand a cash price of Rs. 5000 .The business plan ‘Book my Doc.com’ was awarded the consolation prize of Rs.1000 . Each participant was then given a participation certificate and the student coordinators too were felicitated. The participants had a lot of inputs and knowledge to take with them which would help them develop and build a strong ‘Business Plan ‘and become successful entrepreneurs in the future.
Written By Joann Correia
Roll no. 47
SFIMAR organized an MDP on business analytics on 23rd and 24th of September 2016. As usual there was an over whelming response from the participants for the event. 42 participants from various streams (Corporates/Academicians/Students) participated in the programme .There were three speakers for the programme Namely Mr. Cyrus Lentin Mr. Rajiv Indimath and Mr. Shikant Kejriwal covering four major areas on Business Analytics.
The pre-lunch session on the 23rd was taken by Mr. Cyrus Lentin who is the CEO of MaexaData on overview of business analytics and its types and application through cases and demonstration.
The post lunch session was taken by Mr. Rajiv Indimath who is the founder of Rain Bridge Ventures on the topic Digital Technology and Social Media Analytics.
On 24th September, the entire day's session was taken by Mr. Shikant Kejriwal who is the DGM of Mahindra and Mahindra who spoke on the overview of Content Analysis, Application of Content Analysis, Time series forecasting and analytical decision making.
Mr.Augustine Kurias, Governing council member of SFIMAR was a special invitee for the valedictory session on 24th September at 6 p.m. All the participants were issued with a participation certificate and the Program ended with an experience sharingfrom the participants for future scope of improvement.