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UNDERSTANDING STRATEGIC MARKETING THROUGH SIMULATION

On 11th, 12th & 13th October, 2018

About SFIMAR

St. Francis Institute of Management & Research (SFIMAR) was established in 2002 by ‘The Society of the Congregation of Franciscan Brothers’ to impart quality education in the field of Business Management. It is recognized by AICTE, New Delhi and has been granted permanent affiliation by the University of Mumbai. It is also recognized under Section 2 (f) & 12 (B) of UGC Act 1956. SFIMAR is an ISO 9001:2015 Certified Institute and accredited Grade ‘A’ by the National Assessment and Accreditation Council (NAAC) in 2016. SFIMAR offers Masters in Management Studies (MMS) Programme, Post Graduate Diploma in Management (PGDM) Programme and a three-year part-time Master’s Degree Programme (Financial Management and Marketing Management streams). The Institute, its programmes and activities are designed to act as a nurturing and mentoring ground for developing functional knowledge, skills and expertise in various management disciplines, fostering creative and innovative ideas, encouraging entrepreneurship and leadership strides, and adhering to sustainable and ethical business practices.

About the programme

St. Francis Institute of Management and Research is proud to present an MDP on ‘Understanding Strategic Marketing through Simulation’ from 11th to 13th October, 2018. The MDP aims at providing training through simulation for optimizing product planning, product management and operation strategies to rival the intense competition prevailing in today’s uncertain and dynamic markets. The MDP emphasizes on an experiential learning approach where the participants would learn by doing to retain information, stimulate thinking, strategy planning and execution rather than the conventional methods of training. The implemented strategies would be evaluated through the tool of a Balance Score Card.

Who should attend the programme

  • Product Managers, Brand Managers and Marketing Managers
  • Product Managers, Brand Managers and Marketing Managers
  • Academicians
  • Start-Ups, SMEs, Family Businesses who aspire to become high growth/impact fi
PEDAGOGY LEARNING STRATEGY
  • Licensed simulation game
  • Learn By Doing
  • Balance Score Card
  • Hands On Approach
  • Key TakeAways

    • Learn Management of Strategy from: Your customers, Your competition, Your financial information, Skillfully adjust your strategy and tactics
    • Learn Management of Resources using the tools of management such as Market feedback, Competitive benchmarking, Profitability analysis (activity based costing)
    • Market opportunity analysis
    • Segmentation and target marketing
    • Strategic and tactical planning
    • Balancing costs, profit, what the market will bear and competition
    • Discover the causes of performance shortfalls
    • Adapt to new opportunities and problems
    • Work on the margin to improve performance
    • Organizing the work
    • Hiring and targeting the sales staff
    • Managing the team

    About the Facilitator

    DR G RAMESH
    Prof. Dr G Ramesh holds Master’s degrees in Science (M.Sc.), Business Administration (M.B.A.), Philosophy (M.Phil.), Post-Graduation Diploma in Human Resource Management and Ph.D. in Marketing. He has also undergone the Executive Education Programme at IIM Indore. He has around 28 years of Industry and Academic service and is currently serving as Professor and Head of the MMS/MBA Programme at St Francis Institute of Management and Research. He has undergone specialized training in Business Simulation and has successfully executed it as an Innovative Pedagogy among Management students. G Ramesh has received 'Chief of Air Staff' and 'Air Officer Commanding-in-Chief, Western Air Command' commendations from IAF for his excellence in service and has also been conferred with the civilian 'Rashtriya Gaurav Award'.

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